Familon brought better sleep to the heart of Helsinki with a window installation at Sokos on Mannerheimintie.
The window, created for Familon’s 60th anniversary, is built on strong visuality, bold clarity, and the contrast between light and darkness. The aim was to create a composition that sits somewhere between a conceptual installation and a styled interior space. An important aspect was ensuring that the display would not generate waste, and that all materials can be reused.
The overall look is minimal yet rich, thanks to the effective use of materials and textures. Soft textiles, layering, and a carefully considered rhythm shape a space where the eye naturally lingers on details. The display invites passersby to slow down for a moment and reminds us how deeply our surroundings influence restful sleep.
The anniversary window also reflects Familon’s long-standing tradition of developing better sleep solutions. For sixty years, the brand has created products that combine Nordic design, high-quality materials, and a deep understanding of the role of rest in everyday life.
The window was designed by Anna Pirkola and Fanni Lyytikäinen from Studio Plenty, whose approach combines spatial thinking, material exploration, and visual sensitivity.
The window concept for Familon’s 60th anniversary was born from the desire to combine visual clarity with the softness of materials. In the background, we explored the influence of textile materials – ‘soft architecture’ – on the built environment: how soft elements shape, structure, and transform space, while also shaping our experience of it. It was fascinating to see how the same phenomenon materialized on a smaller scale in the window as well, when the acoustics of the installation changed completely with the addition of duvets, pillows, and sheets,” say Anna and Fanni.
The result is a space that functions both as a visual installation and an invitation to better nights. The window reminds us that good sleep doesn’t happen by accident – it is created through small, thoughtful choices that together form a restful whole.
Photos: Juho Huttunen, Duotone
